Symbolizing diligence, punctuality, and honesty. In traditional Chinese zodiac culture, the twelve earthly branches corresponding to the rooster are "You", hence also known as "You Ji". With its characteristic of waking up early and singing, it is regarded as a symbol of the beginning of a new day, representing brightness and hope. In the legends of the twelve zodiac animals, it appears in the image of diligence and punctuality. It is said that in the process of selecting zodiac animals, with his unremitting efforts and persistence, he successfully obtained the position of zodiac animal. In Chinese culture, the Year of the Rooster is often considered a year full of opportunities and challenges, suitable for diligent work and proactive progress. It is also associated with "auspiciousness" because "chicken" sounds similar to "auspiciousness".